Hart & Soul | Creativity
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I’ve worked in the creative industry for over 20 years, employing and working with many talented people. I’ve seen how creativity comes in many forms and shapes. Its generally packaged with an interesting mix of emotional states, but one thing is for sure: its one of life’s most effective skills.

Most think that creativity is a gift that you either have or don’t. But it’s not. Its a gift from God that we have to develop. It comes from applying one’s mind to the world we live in in unusual ways, staring and squinting at this familiar world through unconventional angles.

  • Guest Post: Emily Hart The desire to create is one of the deepest yearnings of the human soul. (Dieter Uchdorf). Not only is it a deep yearning in all of us, but something our world desperately needs. So…how do we become more creative? Embracing imperfections Creativity......

  • The world does not long for more advertising. Recently Instagram tested its first advert in the app’s photo feed. Reading the comments that followed was entertaining. They ranged from “I’m leaving Instagram” to “there goes the neighbourhood”.   So what do marketers do in a......

  • Its that aha! moment that we are all looking for, right? But how does it come to us, are we at the mercy of our environment or are there some things creative people have learned to do that others have not yet? Over the years......

  •   So the advertsing industry has finally reached the point of uncovering some of the gross misrepresentation that happens at creative award ceremonies. The Loerie Awards CEO recently had the difficulty of walking his team through this challenge, and has had to show strong leadership in the......

  • A great brand that is entrenched in the culture that surrounds it always has a compelling story that it tells or is told about it. Storytelling is a fine art , especially when it comes to brand. There are a 2 points that will help......